Online event 'Bright Beet Solutions'
We look back with satisfaction at the online event 'Bright Beet Solutions' on April 15, 2021. During the online event, moderator Esther van Rijswijk spoke with Paul Mesters (CEO), Olaf van Baal (Chief Innovation Officer) and Andries Olie (Sustainability Manager) about the sustainable developments, innovations and applications of sugar beet.
Watch the online event (1 hour)
It was a dynamic talk show in which Paul Mesters answers questions from the live chat. Olaf van Baal talks about innovations such as sugar beet paper, protein from beet leaves and disinfection hand gel made from bio-ethanol. Andries Olie takes the viewer along in sustainable developments, such as driving our own green gas, projects from Green Circles and the importance of sustainability for customers.
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All applications of the sugar beet are bundled in a unique book, the Bright Beet Book. This book is expected to be launched this fall. If you want to stay informed about this book, leave your details: